________ Consist(s) of Communications That Target Consumers in Captive and Less

question 45

Multiple Choice

________ consist(s) of communications that target consumers in captive and less cluttered environments outside of their homes.

• A) Interactive television (iTV)
• B) Out of home media
• C) Ambient advertising
• D) Branded entertainment
• E) Advergames

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Definitions:

Social Consciousness

An awareness shared by individuals within a society regarding social issues, injustices, and the need for social change.

Subsidies

Subsidies are financial contributions provided by the government to encourage the production or consumption of a good or service, often to support industries that are considered vital for the national economy.

Incentives

Rewards or penalties that motivate individuals to take specific actions.

Sweden

A Scandinavian country known for its high standard of living, strong welfare state, and active role in international peace and security.