Which of the Following Factors Does NOT Make a One-Sided

question 55

Multiple Choice

Which of the following factors does NOT make a one-sided message more effective than a two-sided message.

• A) The audience uses the advertiser's products.
• B) The audience is critical.
• C) The audience initially favors the communicator's position.
• D) The audience is not likely to hear an opposing argument.
• E) All of the above make a one-sided message more effective than a two-sided message.

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Definitions:

Intangible Resources

Intangible resources are assets that do not have physical substance but hold value for a company, such as intellectual property, brand reputation, and goodwill.

Feedback

Information provided as a response to an action, process, or behavior, intended to guide future improvements or decisions.

Control System

Procedures and tools designed to monitor performance, compare it with goals, and take corrective action as necessary to ensure the achievement of strategic objectives.

Customer Needs

The recognized necessities or desires that consumers look to fulfill through purchasing products or services.