What Are the Three Criteria Used in the Starch Readership

question 72

Multiple Choice

What are the three criteria used in the Starch Readership Ad Study?

• A) involvement with the ad, discriminating the advertised brand from competitive brands, providing greater share of wallet to the advertised brand
• B) involvement with the ad, shopping for the advertised product, loyalty to the advertised product
• C) associating the ad with the brand advertised, shopping for the advertised product, loyalty to the advertised product
• D) noticing the ad, associating the ad with the brand advertised, and involvement with the ad
• E) noticing the ad, shopping for the advertised product, loyalty to the advertised product

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Definitions:

Extinguish Horseplay

Efforts to stop playful, often inappropriate and unproductive behavior in a work or serious environment.

Employee Horseplay

Unprofessional behavior at work consisting of playful or prankish activities that can lead to distractions, accidents, or harm.

Extinction

The gradual dissipation of behavior following the termination of reinforcement.

Delayed or Partial Reinforcement

A principle in behavior psychology where a reward is not given every time a desired behavior is exhibited, making the response more resilient to extinction.