The Two Psychological Constructs That Impact Consumers' Responses to Ads

question 26

Multiple Choice

The two psychological constructs that impact consumers' responses to ads that depict nudity include ________ and sensation seeking.

• A) need for cognition
• B) need for humor
• C) sexual self-schema
• D) innovativeness
• E) need for drama

---

Definitions:

Specific Data

Information that is explicitly detailed and tailored to a particular need or requirement.

Marketing Channel

The pathway through which a product or service is moved from the producer to the consumer, including intermediaries like wholesalers and retailers.

Pre- or Postsale Services

Services provided to customers before or after a sale, aimed at enhancing the purchasing experience and building customer loyalty.

Transparency

The practice of being open, honest, and straightforward about company operations, decisions, and business practices, enhancing trust and accountability.