When Material Presented First Produces a Greater Effect Than Material

question 25

Multiple Choice

When material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.

• A) central route to persuasion; peripheral route to persuasion
• B) recency effect; primacy effect
• C) primacy effect; recency effect
• D) positive message framing; negative message framing
• E) peripheral route to persuasion; central route to persuasion

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Definitions:

Descriptive/Correlational Methods

Research strategies that involve observing, recording, and analyzing relationships between variables without imposing a change in the situation.

Empirical Observations

Data collected through direct and indirect observation as part of the scientific method.

Correlational Method

A non-experimental research method used to study the relationship between two variables without manipulating them.

Clinical Psychologists

Mental health professionals with advanced degrees who diagnose and provide treatment for a wide range of psychological disorders and mental health issues.