Addressable Advertising Consists of Ads Sent to Specific Persons or Small

question 62

True/False

Addressable advertising consists of ads sent to specific persons or small audiences rather
than groups of consumers.

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Definitions:

Correlation

A statistical measure that describes the extent to which two variables change together, but does not necessarily imply causation.

Discriminant Validity

The extent to which a test or experiment measures different constructs, demonstrating that the scales do not correlate too highly with measures from which they should differ.

Content Validity

The extent to which a test or tool accurately measures the entire scope of the concept it intends to measure.

Construct Validity

The extent to which a test or instrument accurately measures the theoretical construct or concept it is intended to measure.