The Sponsor's First Step in Developing a Communication for a Consumer

question 81

Multiple Choice

The sponsor's first step in developing a communication for a consumer is ________.

• A) select an appropriate medium to send the message
• B) design the message in an appropriate manner
• C) decode the message
• D) establish objectives of the message
• E) measure exposure

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Definitions:

Cohabitate

To live together in a domestic setting without being married, often referring to couples.

Marriages

The legally or formally recognized union of two people as partners in a personal relationship.

Satisfaction

The feeling of pleasure or fulfillment that comes from achieving a goal, need, or expectation.

Cohabitation

The state of living together and having a sexual relationship without being married.