A Marketer Is Better Off Using a One-Sided Message Than

question 82

Multiple Choice

A marketer is better off using a one-sided message than a two-sided message when ________.

• A) the audience is well educated
• B) the audience is likely to hear opposing claims
• C) the audience does not initially favor the marketer's message
• D) the audience favors a competitor
• E) the audience is friendly/uses the product

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Definitions:

Expectancy Theory

A motivational theory suggesting that people are motivated to act in certain ways based on their expectations of the outcome and the value they place on that outcome.

Specific Rewards

Targeted benefits or incentives provided to individuals or groups for achieving certain goals or performance criteria.

Leaders

Individuals who influence and guide others toward achieving common goals through vision, inspiration, and strategic direction.

Recognition

The act of acknowledging or rewarding someone's achievements, skills, or qualities.