Consumers Who Have a High Need for Cognition Are Likely

question 110

Multiple Choice

Consumers who have a high need for cognition are likely to ________.

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity
• B) form a positive attitude in response to ads or direct mail that are rich in product-related information
• C) form negative attitudes toward ads that are rich in product information
• D) feel neutral toward ads that feature attractive models or product information
• E) feel neutral toward ads that are rich in product-related information

---

Definitions:

R&D Spending

Expenditures dedicated to research and development activities by businesses or governments aiming to innovate and improve products or services.

Inverted-U Theory

The hypothesis that there is a relationship between the level of stress and performance, resembling an inverted U shape, where performance increases with stress only up to a point.

R&D Effort

Research and Development effort refers to the activities companies undertake to innovate and introduce new products or services.

High Concentration

Refers to a market situation where a small number of firms hold a large market share, indicating less competition.