An Extension of the Theory of Reasoned Action Model Is

question 69

Multiple Choice

An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.

• A) trying-to-consume model
• B) theory of planned behavior
• C) attitude-toward-object model
• D) attitude-toward-behavior model
• E) attitude-toward-the-ad model

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