When Consumers Are Willing to Exert the Effort to Comprehend

question 28

Multiple Choice

When consumers are willing to exert the effort to comprehend, learn, or evaluate the available information about the attitude object, learning and attitude change occur via the ________ to persuasion.

• A) central route
• B) celebrity endorsement
• C) peripheral route
• D) functional approach
• E) dual mediation model

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Definitions:

Control

In a business context, the ability to direct the management and policies of a company, often through the ownership of a majority of shares.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, thus having partial ownership and interest in the company.

Shares

Units of ownership interest in a corporation or financial asset, which provide for an equal distribution in any profits, if any are declared, in the form of dividends.

Patent Rights

Legal rights granted to an inventor or assignee to exclusively exploit an invention for a certain period of time.