Listening to the Radio on the Way Home from Work

question 73

Multiple Choice

Listening to the radio on the way home from work, Paul is particularly aware of an ad for McDonald's because he is getting hungry. This is an example of ________.

• A) selective attention
• B) selective exposure
• C) perceptual defense
• D) perceptual blocking
• E) perceptual organization

---

Definitions:

Ticket

Generally, a pass that allows entry to an event, mode of transportation, or access to a service, often used in exchange for a financial transaction.

Purchase Behaviors

The consumer actions and decision-making processes that lead to buying goods or services.

Stated Interests

Expressed preferences or desires, often used in the context of negotiation or survey responses.

Gratuity

A voluntary payment made in addition to the required payment, typically given for a service rendered as a token of appreciation.