When a Consumer's Motivation or Assessment Skills Are Low, Learning

question 1

Multiple Choice

When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.

• A) central route
• B) tri-component route
• C) functional route
• D) primary route
• E) peripheral route

---

Definitions:

Job History

A record of an individual's past employment experiences, including positions held, responsibilities, and durations.

Functional

Designed to be practical and useful, rather than attractive.

Chronological Format

A method of organizing information or events in the order that they occurred in time.

Professional History

A record or summary of an individual's work experience and qualifications.