In General, the More Information Consumers Have About a Product

question 64

True/False

In general, the more information consumers have about a product or service, the more likely they are to form attitudes about it, either positive or negative.

---

Definitions:

Twin Study

A study in which groups of monozygotic (identical) and dizygotic (fraternal) twins of the same sex are compared to each other and to other family members for similarity on a given trait.

Monozygotic Twins

Twins that are genetically identical because they were formed from a single fertilized egg that split into two, sharing 100% of their genes.

Dizygotic Twins

Also known as fraternal twins, these are siblings born at the same time who have developed from two different eggs fertilized by two different sperm, sharing about 50% of their DNA.

Adoption Study

A study that focuses on children who have been reared apart from their biological parents.