Consumers' Characteristics Can Be Classed as Either Behavioral or Cognitive

question 95

Multiple Choice

Consumers' characteristics can be classed as either behavioral or cognitive. In this context, cognitive factors are abstract, can be determined only through more complex psychological and attitudinal questioning, and generally have no single, universal definitions. Examples of cognitive factors include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement, and education
• C) personality traits, lifestyles, and gender
• D) education, usage situation, and social class
• E) cultural values, personality traits, and benefits sought

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Definitions:

Raw Materials Inventory

The total amount of raw materials on hand that are waiting to be used in the production process.

Work in Process

Work in Process (WIP) refers to partially finished goods that are still in the production process at any given time.

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead to individual units of production, based on estimated costs and activity levels.

Manufacturing Overhead

All indirect costs associated with manufacturing a product, including indirect labor, materials, and other expenses.