If a First Request for a $1,000 Contribution to Your

question 71

True/False

If a first request for a $1,000 contribution to your university's alumni foundation is followed by a second, less costly request for $150, the person soliciting the funds may be using the door-in-the-face technique.

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Definitions:

Product Innovation

The development and introduction of new or significantly improved goods or services.

Entrepreneur

An individual who starts and manages a business venture, taking on financial risks in the hope of profit.

Software Firm

A company specialized in developing, distributing, and maintaining software products or services.

Confidence

The feeling or belief that one can rely on someone or something; firm trust and self-assurance in one's powers, abilities, or qualities.