The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed

question 36

Multiple Choice

The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ________ routes and ________ routes.

• A) central; logical
• B) main; secondary
• C) central; peripheral
• D) rational; emotional
• E) direct; indirect

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Definitions:

Treasury Bills

Short-term government securities issued at a discount from the face value and pay no interest, maturing in one year or less.

Small-company Stocks

Equity investments in companies with smaller market capitalization, often characterized by higher volatility and potential for growth.

Efficient Market

A financial market theory suggesting that asset prices fully reflect all available information at any given time, ensuring that securities are appropriately priced and investors cannot consistently achieve higher-than-average returns.

NPV

Net Present Value, a calculation to determine the present value of future cash flows minus initial investment, used to assess the profitability of a project.