Examlex
In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
Fellow Consumers
Other customers who purchase and use the same products or services, whose opinions and behaviors can influence individual buying decisions.
Business Environment
The combination of external and internal factors that influence a company's operating situation, including economic, legal, technological, and social aspects.
Potential Opportunities
Prospects or chances that could be developed into actual or beneficial situations in the future.
Macroenvironmental Factors
Aspects of the external environment that affect a company’s business, such as the culture, demographics, social trends, technological advances, economic situation, and political/regulatory environment.
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