When Consumers Evaluate Concrete Attributes of a Product, Such as Performance

question 78

True/False

When consumers evaluate concrete attributes of a product, such as performance and durability, they rely less on price and brand name as indicators of quality than when they evaluate the product's prestige and symbolic value.

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Definitions:

Procedural Memory

A type of long-term memory for performing certain types of tasks or procedures, such as riding a bike or typing, without conscious awareness of the previous experiences.

Bicycling

The use of a bicycle for transportation, recreation, exercise, or sport.

Episodic Memory

A form of enduring memory that is concerned with remembering distinct occurrences, contexts, and personal experiences.

Episodic Long-term Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences.