An Ad for Dentures That Tells Consumers That They Can

question 107

Multiple Choice

An ad for dentures that tells consumers that they can feel secure, smile, and eat because their brand of denture cream will not let their dentures fall out is trying to attract customers by emphasizing the brand's ________.

• A) ego-defensive function
• B) utilitarian function
• C) value-expressive function
• D) knowledge function
• E) intention function

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Definitions:

Hans Selye

A pioneering endocrinologist known for his research on the effects of stress on the human body and for defining the "General Adaptation Syndrome."

Parasympathetic Nervous System

Part of the autonomic nervous system that conserves energy by slowing the heart rate, increasing intestinal and gland activity, and relaxing sphincter muscles.

Stress

The body's response to any demand or challenge, which can be physical, mental, or emotional, and can have both positive and negative effects.

PTSD

Post-Traumatic Stress Disorder; a mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, and severe anxiety.