If a Consumer Segment Generally Holds a Positive Attitude Toward

question 99

Multiple Choice

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans and values having the latest and greatest in designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.

• A) ego-defensive function
• B) utilitarian function
• C) value-expressive function
• D) knowledge function
• E) intention function

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Definitions:

Genetics

The DNA from one’s biological mother and biological father.

Panic Attacks

Intense, short bursts of intense fear and anxiety.

Agoraphobia

An anxiety disorder characterized by an intense fear of being in places where escape might be difficult or help unavailable, often leading to avoidance of public places.

Panic Disorder

A mood disorder involving panic attacks (intense, short bursts of intense fear and anxiety).