Which PRIZM® Segment Should Marketers of Very Expensive Vacations and Conspicuous

question 80

Multiple Choice

Which PRIZM® segment should marketers of very expensive vacations and conspicuous luxury goods study and/or target?

• A) Striving Singles
• B) Young Accumulators
• C) Accumulated Wealth
• D) Sustaining Seniors
• E) Cautious Couples

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Definitions:

Self-Mutilation

The act of deliberately harming one's own body without suicidal intent, often as a coping mechanism for emotional distress.

Impulsive

The tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.

Narcissistic Personality Disorder

A mental condition characterized by a long-term pattern of exaggerated self-importance, a need for excessive attention, and a lack of empathy for others.

Assessment Findings

Outcomes or conclusions derived from systematically evaluating information, typically in a professional setting like healthcare or education.