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PUB MINI CASE: Sean and His Friends, Most of Whom

question 21

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, by targeting people with strong attachments to their Irish heritage, The Celtic Knot is taking advantage of the ________ function of their target market's attitudes.

Definitions:

Primary Goals

The main objectives or targets that an individual, organization, or project aims to achieve, serving as the foundational focus for strategy and actions.

Job Standards

The criteria and guidelines that define the quality, performance, and outcomes expected for a particular job or position.

Work Rules

Standards and guidelines established within a workplace governing employee conduct, performance expectations, and operational procedures.

American Federation of Labor

A national federation of labor unions in the United States, established in 1886, focusing on skilled workers' rights and interests.