Manufacturers of Private-Label Brands Try to Make Their Packaging Closely

question 23

Multiple Choice

Manufacturers of private-label brands try to make their packaging closely resemble the national brand leaders. They are hoping that consumers will engage in ________ and attribute the qualities of the leading national brand to the private-label brand by virtue of their similar packaging appearance.

• A) stimulus discrimination
• B) advertising wearout
• C) stimulus generalization
• D) family branding
• E) interference

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Definitions:

Unfairly Labeled

The act of assigning a negative and often inaccurate description or category to someone, leading to potential bias or discrimination.

Right to Privacy

The legal or moral right of individuals to have their personal information, decisions, and life kept free from public scrutiny or interference.

SATs

College admissions in the United States often require standardized tests that evaluate reading, writing, and mathematics abilities.

Educational Opportunities

Options and prospects available for learning and obtaining knowledge, skills, and qualifications, through formal education and training programs.