How Do Some Marketers Make Use of the Concept of Stimulus

question 22

Essay

How do some marketers make use of the concept of stimulus generalization?

---

Definitions:

Goods Production

The process of creating or manufacturing products that are tangible and can be sold or used.

Intangible Activities

Activities that do not result in the ownership of physical goods, but rather involve the delivery of service or creation of value that is not physically touchable.

Organization

An entity composed of people and resources working together towards a common goal, structured in a specific way to achieve its objectives.

Personable Animal Characters

Animal characters in media or literature that are given human traits, emotions, and personalities, making them relatable to the audience.