FAST FOOD MINI CASE: Speedy Taco Is a Tex-Mex Fast

question 1

Multiple Choice

FAST FOOD MINI CASE: Speedy Taco is a tex-mex fast food chain that keeps costs down by only serving its food through drive-through windows. In response to increasing concern about obesity in America, Speedy Taco introduced the Speedy Chicken, a grilled chicken taco, as a healthy alternative to its tasty all-beef Speedy Taco. In addition to chicken and beef tacos, Speedy's menu also includes Speedy Burritos and Speedy Mexican Pizzas. Hoping to capitalize on the popularity of the Speedy brand, Continental Foods pays a fee to Speedy Taco in return for the ability to put the Speedy name on its line of salsa and tortilla chips sold to consumers through grocery stores. To entice consumers to try its salsa and chips, Continental Foods set up sampling booths at the front of the chip-and-dip aisles at grocery stores nationwide. Consumers that sampled the chips and salsa were given coupons toward the purchase of Continental Foods' Speedy Salsa and Speedy Tortilla Chips. Continental also printed a discount coupon for salsa on the back of every bag of tortilla chips.
-In the FAST FOOD MINI CASE, Speedy Taco's addition of chicken tacos to its menu constitutes ________.

• A) product form extension
• B) product category extension
• C) product line extension
• D) product reputation extension
• E) product brand extension

---

Definitions:

HR Function Evaluation

The process of assessing and measuring the effectiveness and efficiency of the human resources department in meeting the organization’s objectives.

Organization Conduct

Pertains to the behavior, ethics, and practices that an organization follows in its operations and interactions with stakeholders.

Price Elasticity

A measure of the responsiveness of demand or supply for a good or service to changes in its price, indicating how quantity demanded or supplied shifts when prices move.

Linear Demand Curve

A graphical representation showing a straight-line relationship between product price and the quantity of the product demanded.