FAST FOOD MINI CASE: Speedy Taco Is a Tex-Mex Fast

question 7

Multiple Choice

FAST FOOD MINI CASE: Speedy Taco is a tex-mex fast food chain that keeps costs down by only serving its food through drive-through windows. In response to increasing concern about obesity in America, Speedy Taco introduced the Speedy Chicken, a grilled chicken taco, as a healthy alternative to its tasty all-beef Speedy Taco. In addition to chicken and beef tacos, Speedy's menu also includes Speedy Burritos and Speedy Mexican Pizzas. Hoping to capitalize on the popularity of the Speedy brand, Continental Foods pays a fee to Speedy Taco in return for the ability to put the Speedy name on its line of salsa and tortilla chips sold to consumers through grocery stores. To entice consumers to try its salsa and chips, Continental Foods set up sampling booths at the front of the chip-and-dip aisles at grocery stores nationwide. Consumers that sampled the chips and salsa were given coupons toward the purchase of Continental Foods' Speedy Salsa and Speedy Tortilla Chips. Continental also printed a discount coupon for salsa on the back of every bag of tortilla chips.
-In the FAST FOOD MINI CASE, by printing a coupon on the back of every bag of tortilla chips, Continental foods is reinforcing consumer purchases on a(n) ________ schedule.

• A) fixed ratio reinforcement
• B) continuous reinforcement
• C) variable ratio
• D) random
• E) iterative

Evaluate distributions and apply statistical rules to infer characteristics of populations based on sample data.

Identify the body areas with different sensitivity levels and understand the concept of the 2-point threshold.

Understand the relationship between touch receptor density and tactile localization ability.

Recognize the role of different brain regions in interpreting tactile information.

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Definitions:

Representativeness Heuristic

The representativeness heuristic is a cognitive bias in which an individual categorizes a situation based on how similar the aspects are to the prototypes the person holds in their mind.

Cognitive Map

An internal representation of the spatial relationships between objects or locations in an individual's environment.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Illusory Correlations

The cognitive bias of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists.