FAST FOOD MINI CASE: Speedy Taco Is a Tex-Mex Fast

question 6

Multiple Choice

FAST FOOD MINI CASE: Speedy Taco is a tex-mex fast food chain that keeps costs down by only serving its food through drive-through windows. In response to increasing concern about obesity in America, Speedy Taco introduced the Speedy Chicken, a grilled chicken taco, as a healthy alternative to its tasty all-beef Speedy Taco. In addition to chicken and beef tacos, Speedy's menu also includes Speedy Burritos and Speedy Mexican Pizzas. Hoping to capitalize on the popularity of the Speedy brand, Continental Foods pays a fee to Speedy Taco in return for the ability to put the Speedy name on its line of salsa and tortilla chips sold to consumers through grocery stores. To entice consumers to try its salsa and chips, Continental Foods set up sampling booths at the front of the chip-and-dip aisles at grocery stores nationwide. Consumers that sampled the chips and salsa were given coupons toward the purchase of Continental Foods' Speedy Salsa and Speedy Tortilla Chips. Continental also printed a discount coupon for salsa on the back of every bag of tortilla chips.
-In the FAST FOOD MINI CASE, Speedy Taco's practice of selling Speedy Tacos, Speedy Burritos, and Speedy Mexican Pizzas, all under the same Speedy brand name, is known as ________.

• A) family branding
• B) stimulus generalization
• C) product form extension
• D) licensing
• E) brand loyalty

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Definitions:

Exchange Rate

The price at which one currency can be exchanged for another, influencing international trade and economics.

Lawn Mower

A machine utilizing one or more revolving blades to cut a grass surface to an even height.

Future Price Increase

An anticipated rise in the cost of goods or services over time.

Purchases

The action of acquiring goods or services in exchange for money; transactions involving the buying of products.