In a Consumer Behavior Context, the Previously Acquired Consumer Perception

question 42

Multiple Choice

In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

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Definitions:

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord, serving as the primary control center for processing and disseminating information throughout the body.

Motor Neurons

Nerve cells forming part of the pathway along which impulses pass from the brain or spinal cord to a muscle or gland.

Endocrine Glands

Glands of the hormone system that secrete their products, hormones, directly into the blood rather than through a duct.

Nervous System

The part of an organism that coordinates its actions and sensory information by transmitting signals to and from different parts of its body.