HSBC Positions Itself as "The World's Local Bank

question 90

Multiple Choice

HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC's use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.

• A) advertising wearout
• B) the three-hit theory
• C) stimulus differentiation
• D) rehearsal
• E) stimulus generalization

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Definitions:

General Partnership

A business arrangement in which two or more individuals share the management, profits, and liabilities of the business.