Family Branding, Licensing, Product Line Extensions, and Product Form Extensions

question 51

Multiple Choice

Family branding, licensing, product line extensions, and product form extensions are all marketing strategies based on ________.

• A) stimulus generalization
• B) the spacing effect
• C) stimulus discrimination
• D) extinction
• E) none of the above

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Definitions:

Linguistic Determinism

The theory that the structure of a language influences and limits the ways in which a speaker forms conceptions of the world.

Thinking Occurs

The cognitive process involving the manipulation of information to form thoughts, solve problems, make decisions, or engage in creative processes.

Language On Thinking

The influence of language on thinking involves how linguistic structures and vocabularies shape cognitive processes, perceptions, and the way individuals formulate ideas.

Outcome Simulation

The mental process of imagining the outcome of a particular action or decision.