SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 79

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, the perceptions of consumers regarding Shimmer shampoo constitutes their ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

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Definitions:

Long Run

The long run is a period in which all inputs and production technologies can be varied, with no fixed factors of production.

Long-Run

Pertains to a period in which all factors of production and costs are variable, allowing companies to adjust all inputs.

AVC

Average Variable Cost, the total variable cost divided by the number of units produced, reflecting costs that change with output.

Short-Run

A period during which at least one of a firm's inputs is fixed, limiting its ability to adjust to demand changes.