Cognitive Learning Theory ________

question 34

Multiple Choice

Cognitive learning theory ________.

• A) occurs when a person has a goal and must search for and process data in order to make a decision or solve a problem
• B) suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
• C) suggests that most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
• D) suggests that each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
• E) suggests that conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone

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Definitions:

Existential

Relating to existentialism, a philosophical theory that emphasizes individual freedom, choice, and meaning within an inherently meaningless universe.

Illness Anxiety

A disorder characterized by excessive worry about having a serious illness, despite medical reassurance and lack of diagnostic evidence.

Somatic Symptom

A physical symptom that can cause significant distress or impairment, which may be linked to psychological distress though it lacks a medical cause.

Dissociative

Relating to or involving dissociation, a disconnection and lack of continuity between thoughts, memories, surroundings, actions, and identity.