What Is the THIRD Step in the Positioning Process

question 5

Multiple Choice

What is the THIRD step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.

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Definitions:

Smiling

An expression of happiness, friendliness, or amusement, characterized by the upward curving of the corners of the mouth.

Dislocation of Joints

An injury where two bones slip out of their normal position in a joint, causing pain and loss of movement.

Abuse

Misuse or treatment of something or someone in a harmful way.

Discoloration or Bruises

Changes in skin color, typically purplish or bluish, as a result of injury causing bleeding beneath the skin.