Consumers' Characteristics Can Be Classified as Either Behavioral or Cognitive

question 22

Multiple Choice

Consumers' characteristics can be classified as either behavioral or cognitive. In this context, behavioral data can be determined from direct questioning and categorized by a single objective measure. Examples of behavioral data include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement, and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, quantity of product purchased, and gender
• E) level of involvement, awareness of product alternatives, and benefits wanted