Which of the Following Is NOT True About the Effect

question 60

Multiple Choice

Which of the following is NOT true about the effect of expectations and motives on perceptions?

• A) People see what they expect to see based on familiarity, previous experience, and expectations.
• B) Stimuli that conflict sharply with expectations often receive less attention than those that conform to expectations.
• C) Irrelevant sexuality can distract from the ad's main message.
• D) People tend to perceive the things they need or want.
• E) There is decreased awareness of stimuli that are irrelevant to a consumer's needs.

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Definitions:

Blisspoint

The optimal level of satisfaction or pleasure for a consumer, often used in food industry to describe the perfect balance of saltiness, sweetness, and fattiness.

Contingent Responses

Behaviors or actions that are performed in response to specific conditions or stimuli, often depending on the presence or absence of certain factors.

Reinforcing Activities

Activities or actions that increase the likelihood of a behavior being repeated by providing a positive outcome or reward.

Premack's Probability-Differential Theory

A theory that suggests more probable behaviors will reinforce less probable behaviors.