In Product Placement Scenarios, Marketers Place an Advertised Product into a TV

question 48

Multiple Choice

In product placement scenarios, marketers place an advertised product into a TV show or film by having it used by the cast, integrated into the plot, or associated with a character. In product placements, the product is considered the ________ and the show is the ________.

• A) entertainment; brand
• B) figure; ground
• C) ground; perceptual organization
• D) perceptual block; perceptual organization
• E) ground; figure

---

Definitions:

Exergonic Reaction

A chemical reaction where energy is released to the surrounding environment, typically characterized by a negative Gibbs free energy.

Second Law

Typically refers to the Second Law of Thermodynamics, which states that the total entropy of an isolated system can never decrease over time, indicating a tendency towards disorder or equilibrium.

Usable Energy

The portion of energy in a system that can be used to perform work or is available to be converted into work.

Thermodynamics

Principles governing energy transfer (often expressed in terms of heat transfer). See first law of thermodynamics and second law of thermodynamics.