Examlex
Imagine you are training a marketing intern on how your company, which markets athletic footwear, uses market segmentation, target marketing and positioning. Explain what each is and provide an example.
Subject Bias
A form of bias caused by variations in participants' responses for reasons unrelated to the experimental manipulation.
Rating Scale
Assessment in which a numerical value is assigned to specific behavior that is listed in the scale.
Frequency Count
Assessment in which the frequency of a particular behavior is counted.
Projective Test
is a type of psychological assessment that uses ambiguous stimuli to elicit responses that reveal aspects of an individual's personality.
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