Marketers Take Advantage of ________ When They Extend a Brand

question 13

Multiple Choice

Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.

• A) physical appearances
• B) perceptual blocking
• C) the halo effect
• D) the persistence of first impressions
• E) consumers' tendency to jump to conclusions

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Definitions:

Tibial Tuberosity

A protuberance on the tibia bone in the lower leg that serves as an attachment site for the patellar ligament.

Calcaneus

The large bone in the heel of the foot, forming the foundation of the rear part of the foot.

Antagonistically

Referring to muscles that work in opposition to each other to create movement, such as the biceps and triceps during arm movements.

Flexor Digitorum Longus

A muscle in the lower leg that flexes the toes.