In Product Placement Scenarios, Marketers Place an Advertised Product into a TV

question 48

Multiple Choice

In product placement scenarios, marketers place an advertised product into a TV show or film by having it used by the cast, integrated into the plot, or associated with a character. In product placements, the product is considered the ________ and the show is the ________.

• A) entertainment; brand
• B) figure; ground
• C) ground; perceptual organization
• D) perceptual block; perceptual organization
• E) ground; figure

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Definitions:

Educational System

The organized institution or aggregate of institutions designed to provide education and learning environments for individuals in a society.

Positive Reinforcements

The addition of a stimulus following a behavior that increases the likelihood of that behavior being repeated.

Conditioned Taste Aversion

A learned association between the taste of a specific food and illness, leading to an aversion to that food.

Classical Conditioning

A technique in learning where two stimuli are regularly brought together; a reaction, at the beginning caused by the second stimulus, is in the end caused by the first stimulus alone.