________ Is the Customer's View of the Value That He

question 45

Multiple Choice

________ is the customer's view of the value that he or she receives from the purchase.

• A) Reference price
• B) Perceived price
• C) Efficiency price
• D) Value price
• E) Differential price

---

Definitions:

Local Levels

Pertains to activities, governance, or administration executed at a community, town, or city scale, focusing on the immediate geographical area.

Diseconomies of Scale

A situation in which a firm experiences an increase in average costs due to an increase in its size or output level, often resulting from inefficiencies and higher per unit costs.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Demand Curves

Visual diagrams that illustrate the connection between a product's price and the amount consumers are willing to buy.