The Purpose of Institutional Advertising Is to ________

question 109

Multiple Choice

The purpose of institutional advertising is to ________.

• A) promote a specific product line
• B) promote a specific retail outlet as a way of improving the manufacturer's image through the retail store image
• C) boost the corporate image
• D) enter a product category totally unrelated to the one with which the corporate name has become synonymous
• E) promote the product category as a whole

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Definitions:

Sensation

The process and perception of detecting stimuli from the environment through sensory organs and translating it to the brain.

Movement

The act or process of changing position or place, facilitated by the muscular system and the nervous system.

Perineurium

Connective tissue sheath surrounding a nerve fascicle.

Fascicles

Bundles of muscle or nerve fibers encased in connective tissue, contributing to the structure and function of muscles and nerves.