Consumers Are More Likely to View Price as an Indicator

question 68

Multiple Choice

Consumers are more likely to view price as an indicator of quality if ________.

• A) they have little information to go on
• B) they are confident in their ability to make the product or service choice
• C) they are experts
• D) they are familiar with the store where the product is purchased
• E) they are familiar with the product or service

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Definitions:

Law School

An institution specializing in legal education, typically offering professional degrees for practicing law.

Social Class

A division of society based on social and economic status, often influencing one's opportunities, lifestyle, and manner of speaking.

Telethon

A televised fundraising event, often featuring entertainers, which is intended to raise money for a charitable cause.

Absolute Poverty

A condition where an individual or family does not have enough resources to meet the basic needs for healthy living, including food, clean water, and shelter.