Consumers Subconsciously Screen Out Stimuli That They Find Psychologically Threatening

question 67

Multiple Choice

Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with the perception factor of ________.

• A) selective attention
• B) selective exposure
• C) perceptual defense
• D) perceptual differentiation
• E) perceptual organization

---

Definitions:

HTML

HyperText Markup Language, the standard markup language for documents designed to be displayed in a web browser, structuring content and multimedia on the internet.

Advertising-Based

A business model or strategy that relies primarily on advertising revenue to sustain its operations and profit margins.

Internet Business Model

A strategy for generating revenue and delivering products or services over the internet.

Google

A global technology company best known for its search engine, but also offering a wide range of Internet-related services and products.