What Is the FOURTH Step in the Positioning Process

question 122

Multiple Choice

What is the FOURTH step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.

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Definitions:

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Individuals or entities that own one or more shares of stock in a public or private corporation, giving them ownership interests.

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The legal principle that a corporation, as an entity, can be held accountable for committing criminal acts.