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JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 87

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JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions is taking advantage of ________ in extending its brand name association to its new juice line as a means of increasing consumer acceptance of the new product.

Definitions:

Integuments

Layers or coverings of an organism or organ, serving to protect or enclose, especially the outer layer of seeds or the skin of humans and animals.

Megasporangium

A plant structure that produces megaspores, which develop into female gametophytes in seed plants and certain ferns.

Ovules

Small structures within the ovary of seed plants that develop into seeds upon fertilization.

Over-The-Counter

Refers to drugs or medications that can be purchased without a prescription, available directly to consumers.