JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 42

Multiple Choice

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions explores consumers' ________ in order to determine the best price for its new fruit drinks.

• A) satisfaction prices
• B) efficiency prices
• C) relationship prices
• D) internal reference prices
• E) satisfaction-based prices

---

Definitions:

Formal Work Groups

Groups that are established by organizations to facilitate the achievement of organizational goals.

Informal Work Groups

Informal work groups are naturally occurring social groups within an organization that form based on common interests, friendships, or shared tasks, but are not officially structured by the organization.

Additive Task

A task in which the combined effort of a group results in a cumulative outcome, with each member's contribution directly adding to the final product.

Harvest

In a business context, refers to the phase when investments or products begin to generate returns, or the process of reaping the benefits of previous investments or efforts.