Which of the Following Is True of the Relationship Between

question 29

Multiple Choice

Which of the following is true of the relationship between consumers' perceptions and their expectations?

• A) Individual motivation does not affect perception.
• B) Ads with irrelevant sexuality generally lead to better recall of the product advertised due to the attention-getting nature of the sexual content.
• C) People tend to make observations and arrive at conclusions completely independent of their expectations.
• D) Consumers tend to perceive products and product attributes according to their own expectations.
• E) What consumers expect to see is completely dependent on their objective, first-hand experience with the particular product or advertising medium.