Ragu, a Maker of Spaghetti Sauces, Chose to Launch Some

question 69

Multiple Choice

Ragu, a maker of spaghetti sauces, chose to launch some of its most successful flavors in the new pouch packaging format in order to take advantage of ________ to gain quick customer acceptance of the new format.

• A) perceptual mapping
• B) Gestalt psychology
• C) the halo effect
• D) selective exposure
• E) consumers' need for closure