Which of the Following Is Least Likely to Convey a Fragrance

question 28

Multiple Choice

Which of the following is least likely to convey a fragrance brand's image on its own?

• A) the product's name
• B) the product's appearance
• C) the product's packaging
• D) the product's features
• E) the product's fragrance

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Definitions:

Brand Equity

The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.

Divest

The act of a company selling off assets, subsidiaries, or divisions to refocus its core business or improve financial health.

Cash Flow

The total amount of money being transferred into and out of a business, reflecting the organization's operational, investing, and financing activities.